Privacy policy

Last updated: May 27, 2026

Pure Filters operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (hereinafter the "Services"). Pure Filters is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or when you communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information", we refer to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable, such that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including:

Information you provide directly

  • Contact information including your name, address, phone number and email address
  • Order information including your name, billing address, shipping address, payment confirmation, email address and phone number
  • Account information including your username, password, security questions and other information used to verify your identity
  • Customer support information including information you choose to include in your communications with us, such as when you send a message through the Services

Information we collect automatically

When you visit, use or navigate our Services, we may collect certain information automatically. This information does not reveal your specific identity (such as your name or contact details) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Use of personal information

We use personal information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with legal requirements. We may also use your information for other purposes with your consent.

We use personal information for the following purposes:

  • To fulfil or meet the reason you provided the information. For example, if you share your personal information to ask a question about our products or services, we will use that personal information to respond to your enquiry.
  • To manage your order. We use your personal information to process and ship your order, inform you of the status of your order and keep you up to date.
  • To communicate with you. We use your personal information to send you service and administrative messages, respond to your comments and questions, and send you technical notices, updates, security alerts and administrative messages.
  • For security and fraud prevention. We may use your personal information to protect, investigate and deter fraudulent, unauthorised or illegal activity.
  • To comply with our legal obligations. We may use your personal information where required by applicable law, legal process, or regulation.

Disclosure of personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping)
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship an order or through your use of social media widgets or login integrations
  • With affiliated companies in our corporate group that we control in common with our parent, affiliates, or group companies
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others

Cookies

Like many websites, we use Cookies on our Services. We use Cookies to power and improve our Services and your experience on it (such as to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and to serve advertising.

Your rights

Depending on where you live, you may have certain rights in relation to your personal information. These rights may include:

  • The right to access personal information we hold about you
  • The right to have inaccurate personal information corrected or updated
  • The right to have your personal information deleted
  • The right to transfer your personal information to a third party
  • The right to restrict how we use your personal information
  • The right to object to how we use your personal information
  • The right not to be subject to automated decision-making
  • The right to lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the contact information provided below. We will consider and act upon any request in accordance with applicable data protection laws.

Contact

If you have questions or complaints about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us at: info@pure-filters.ch